When founder Newton Luu dreamed up the Powder Gel System –a revolutionary system that changed the professional nail industry forever—he decided to sell the three salons he managed and go into the manufacturing business.
LeChat—meaning the cat in French—was born in 1993 with its headquarters in the San Francisco Bay Area to service salon and spa professionals with the highest quality, most innovative products. LeChat strives to attain all that it stands for: Learn, Experience, Create, Help, Achieve and Teach.
With more than 20 years in the nail business, LeChat continues to produce cutting-edge products such as the Gelée Powder Gel System, Perfect Match Gel Polish & Nail Lacquer and thermal-activated Mood changing polishes. LeChat is proud to receive recognition by providing products that nail professionals in over 40 countries truly trust.
Meet the Team
Newton is the soul and fire that drives LeChat’s creative vision. His deep-seated knowledge of the nail industry comes from managing salons he owned and operated in Northern California while still attending business school at San Francisco State University. Newton oversees all operations and develops and executes business strategies that align with company’s vision.
VP_Director of Product Development
Even though Jackie has studied to become a nurse, she found that her passion for innovation compelled her to the world of product development. Her roles include development and execution of product strategies and supervising product quality assurance. Jackie holds a Bachelor of Sciences degree in Nursing from San Francisco State University.
Global Sales Director
A former salon owner, Herman brings over 25 years of both Domestic and International sales experience in the Nail Industry. In his time in the industry, he has garnered such accolades Sales Manager of the Year and Educator of the year. His role is to lead and manage LeChat's Global Sales force. Herman has a Bachelor of Arts & Sciences degree in Business Administration from the University of North Texas.
Marketing & PR
As head of digital marketing and PR, Cheryl develops and manages LeChat’s online presence, brand voice, and influencer and press relations. Cheryl also creates and executes LeChat’s digital marketing campaigns. Cheryl holds a bachelor’s in arts from Emory University and Juris Doctor from Vermont Law School.
Director of Education
Risé has more than 30 years in the beauty industry with a strong sales and education background and a BFA from Moore College of Art. In her previous roles she led trainings and facilitated hundreds of seminars, workshops, and educator and sales programs in both the US and abroad. She also co-authored a comprehensive educational manual that has been used in over 65 countries. Rise will be in charge of LeChat’s growing global education department.
Dennis’s experience includes 12 years in immigration and criminal law and six years as outside counsel for a cosmetic company. He manages LeChat’s intellectual property, influences business development decisions and oversees human resource projects. Dennis holds a Bachelor of Sciences degree in Business Administration and a law degree from the Golden Gate University School of Law.
Christina has been doing package, product and logo design for over 20 years and has worked at LeChat for over 14 years. She is responsible for leading the creative staff to produce all visual aspects of the company’s advertising materials and product designs. Christina holds a Bachelor of Arts degree in Digital Media.
Tim is a multimedia ninja who has been doing video production and animation and 3D art for over 15 years. He manages video and content production and product photography. Tim holds a Bachelor of Arts degree in Multimedia Production from SAE Expression College.
Meet the Educators
Anastasiia Morozova is a LeChat international educator who hails from Lugansk, Ukraine. While attending university to study law, Anastasiia took up nail technician lessons as a hobby after being unhappy with the manicures she received from nail salons. Upon graduation from university, she found that her artist soul spoke louder to her and decided to turn her hobby into a career and has been a master nail artist for nine years. Now, Anastasiia is an internationally recognized nail artist having won a total of 10 trophies and 25 medals from nail competitions across the world.
· Silver medal at Open Championship of Ukraine “Kiev Cup” March 2013 – Kiev, Ukraine
· Gold and silver medals at “Golden Lion” June 2013—Lviv, Ukraine
· Silver medal at “Magic & Nails” 2013—Serbia
· Two-time winner at “Beauty Expo” September 2013—Saint-Petersburg, Russia
· Three-time winner at “Kiev Kup” September 2013—Kiev, Ukraine
· Two-time Gold winner at the “Swift” November 2013
· Gold winner at “Kiev Cup” March 2014 –Kiev, Ukraine
· Champion of Ukraine 2014
· Champion at “TSIA International Nail and Lash Competition” 2014—Taiwan
· Champion of “Nail It” 2015—Dubai
· Champion in “OMC Hair and Nail Competition” 2015—Moscow, Russia
· Silver medal at “PNC Shine Award” 2015—Singapore
· Two-time silver winner at “TSIA International Nail and Lash Competition” November 2015—Taiwan
· Gold medal in NailPro Las Vegas June 2016—USA
· Silver medal in Nailympia September 2016—London, England
· Gold medal in NailPro Sacramento September 2016—USA
· Silver medal in Nail and Lash competition November 2016—Taiwan
· Gold medal in NailPro January 2017—ISSE Long Beach, CA, USA
· First place in Handpainted Nail Art June 2017—IBS Las Vegas, NV, USA
Yvonne Vuong has been an LeChat educator for seven years and a nail technician based in southern California for 16 years. She became a nail technician while she was studying graphic art in college and she decided to combine her passion for art and love of nails to work in the nail industry and create beautiful, clean designs. She has competed and won NailPro competitions in 2016 and says she loves in participating in competitions because “competing is not about winning, it’s about perfecting your skills.” Yvonne is constantly trying to improve herself and loves to share her experience with others which makes her a wonderful educator.
• Second place in Novice Salon Success at NailPro Pasadena 2016
• Third place in Novice Sculptured Nails at NailPro Sacramento 2016
• Second place in Novice Salon Success at NailPro Sacramento 2016
• First place in Novice Sculptured Nails at NailPro Sacramento 2017
• First place in Novice Salon Success, the Dark Side (Black) at NailPro Sacramento 2017
• First place in Novice 3in1 Tip and Overlay at ISSE Long Beach 2018
• Second place in Novice 3in1 Sculptured Nails at ISSE Long Beach 2018
• Second place in Novice 3in1 Perfect Match at ISSE Long Beach 2018
Wendy Valenzuela is an international educator and master nail artist with 14 years of experience under her belt. She specializes in sculpting nails and 3-D designs and gives education training all over the world. When she’s not educating, she manages a salon in Mexico where she draws inspiration for the latest ideas and designs to share at her classes.
· Third place in Novice Fantasy Nail Art at ISSE Long Beach 2017
· Third place in Novice All About the Bling at ISSE Long Beach 2017
· Second place in Novice Fantasy Nail Art at IBS Las Vegas 2017
· Second place in Veteran Fantasy Nail Art at ISSE Long Beach 2018
EDNICE DE JESUS NIEVES
EDNICE DE JESUS NIEVES
When Ednice de Jesus Nieves was in cosmetology school she was studying to become a hair stylist. She had a change of heart during her studies and has been in love with the art of nail designs ever since. She loves educating because it gives her the opportunity to pass on her knowledge so other nail techs can grow and develop their skill set. Though new to the competition sphere, Ednice loves the challenges of not only competing and learning from her colleagues but also the ability to compete with herself and improve. She’s proud to represent Puerto Rico and is grateful that her clients offer their little canvases for her to paint masterpieces on.
• Second place in Foil Embossed Elegance at ISSE Long Beach 2017
Hien Truong Pham--also known as Henry--is a nail technician and aesthetician that has been working in the nail industry for over 15 years in Toronto, Canada. When he immigrated to Canada from Vietnam in 2002, he registered for a class about nails being offered in his high school and has been obsessed ever since. He is currently working as an international educator for Lechat Nail Care Products and competed in several NailPro competitions in the United States in 2016 and 2017 and consistently places in the top 10. “I think everybody in the beauty industry have beautiful minds and technically speaking, I love to make people look beautiful,” Henry says. True to his devotion of art, Henry’s other career as a singer and a front man of a band is the icing on the cake of his creative soul.
· First place in Novice Fantasy Nail Art at IBS Las Vegas 2017
· First place in Novice Fantasy Nail Art at ISSE long Beach 2018
Blanca Reyes is a veteran nail technician for 27 years and a LeChat educator for 11 years. She was inspired to begin her nail artist journey because she likes using her imagination to make people feel beautiful. Blanca’s favorite part about being an educator is that she gets to experience people falling in love with LeChat as she has.
Yvette Holt is a world-renowned LeChat nail artist and has been educating with LeChat since 2000. She has travelled around the world educating and sharing her passion and knowledge with every nail technician she meets. Yvette has been quoted in NAILS, NailPro and various trade magazines for her expertise and has even designed the cover of NailPro in 2011.
Michelle Ly has found a creative outlet through the art of nails for over 10 years. She enjoys being an educator and a nail technician because the job requires both creative art skill and the ability to communicate and socialize. To Michelle, educating is not only about sharing what she’s learned but learning from others as well.
Linarys Burgos has seen the nail industry constantly evolve throughout her 13 years working in the nail industry and she loves that there is always a new product or trend to try. Initially, she became a nail artist because she wanted to create her own designs and expand her imagination. She is an international educator from Puerto Rico and says that it’s rewarding to see nail techs in her classes gradually improve their knowledge and artistry and apply it to their clients. “I am privileged to work with such a great and successful company as LeChat.”
Nuri Martinez has always had a fascination for nail design since she was a young girl. She has grown to become a licensed nail technician for over ten years, a LeChat educator and a salon owner. Nuri says she loves being an educator for LeChat because she is a fan of the brand itself. “The company, day by day, is becoming more recognized around the world,” she says of LeChat. “The quality of the products give me the confidence to do demos at shows.”
· Third place in Novice Fantasy Nail Art at ISSE Long Beach 2018
Eng Nguyen has been working as a LeChat educator almost as long as she has worked in the nail industry. The beauty of art initially sparked her interest in nails. Her favorite part of educating is sharing her experiences with all the nail techs that are eager to learn about all the latest and innovative LeChat products that are out there.
Vina Ferrat grew up in the salon where her mother worked and says that she learned how to file a nail before she learned how to ride a bike. She says that “everybody has their gift in the nail industry” and everyone has something to contribute. Though she admits she doesn’t know everything there is to know about nails, she loves learning from everybody else and having the ability to share skills through education. What she loves most about educating for LeChat is that it keeps her in the loop about the latest trends and the newest innovations within the nail industry.
Hugo Nguyen got his start in the nail industry because his partner opened a salon and needed staff. After a decade of working in the salon and three years with LeChat, he is still eager to see the reactions of both his clients and students to his artwork. Because of his fascination with nail art, he loves helping students master their artwork using LeChat products.
Jaime Le’s favorite part about being an educator in the nail industry is having the creative platform to express and share her passion for nails with like-minded people. She’s been working with nails for over a decade and took some time off to start her family and raise her children. She has since rekindled her devotion to nail art when she joined the LeChat team in 2014. Jaime is privileged to have a career that allows her to travel across the United States and meet so many new and interesting people.
When Hannah Ngo first started working in a nail salon in 2008, she wasn’t too fond of the work she was doing but she grew to love doing nails after seeing the joy on her clients’ faces in helping them feel beautiful. Since she started as an educator with LeChat in early 2017, watching nail techs grow to master their skills has given her great satisfaction.
Alabama-based LeChat educator Syreeta Aaron's passion for nail art began as early as five years old. As a young child, she would stick tape on her nails and pretend she had long nails and polish them. Since then, her love affair for nails blossomed into a professional nail tech career of 17 years. When she became an educator in 2017, Syreeta found she was able to combine technical skills, creating artistic nail designs and travelling into one career in an industry that she loves the most.
Lee has been in the nail industry and owned her own salon for over 25 years. She specializes in hard gel and pink and white nails and is constantly furthering her nail education with international nail champions. Lee worked as an educator for 14 years before coming to LeChat and loves to share her passion for nails and continued education with as many nail professionals as possible.
LeChat are LeChampions! We could not have won without your continued support so we thank you from the bottom of our hearts.
2017 Best Gel Polish
Testimonials & Mentions
Merrick Fisher, Celebrity Manicurist, @merricures
For me, it all started with the Clear Powder Gel to add strength to natural nails. My love affair with LeChat blossomed from there. I adore their glow in the dark powders. And their gel polish is phenomenal and highly pigmented.
Jessica Fedoroff, Sloppy Swatches @sloppyswatches
[Retro Remix] is a collection of neons done right and in a great formula with so much versatility in the Perfect Match duo! Watermarbling has seldom been so easy!
Shanna Imbesi, Shanna's Nail Adventures @shannasnailadventures
I have used a lot of products and polishes and I love that LeChat always has the fun trendy colors and finishes we all want - with the quality that some brands just don't bring to the table. I also love that you can get all this at affordable prices! Thanks LeChat!!!
Just perfect! I have never used better products in my life! My clients are so happy with their LeChat manis!
Very happy with the glitters. Really nice line. Will use this again.
Adore LeChat! The coverage is excellent, color choice is great. Perfect!
Amelie Deal Mynatt
Their stripers have the absolute best brushes!
I LOVE LOVE LOVE these! I have bought many colors of LeChat Perfect Match Mood Gel Polish. I have about 10 LeChat color changing polishes now, it is the best brand of gel polish in my opinion. I do nails in my home for friends and we all love these! There are multiple color choices, and the shipping is always quick!
Troy A. Ham
Very pretty. Stays on well without chipping or cracking. I just bought more of the LeChat brand because I was impressed with the quality.
I've tried a few different gel polishes and really like this brand! easy to apply and holds up really well!
I have fallen in love with the LeChat brand because their polishes seem to last longer than other brands. I can get about three weeks in before I see any chipping. I really like the color selection and plan to order a lot more in the future.
Mi Amour is a BEAUTIFUL nude color. Great opacity and formula. I love LeChat Perfect Match. I have yet to have a shade I don't like! They always cure perfectly, don't transfer to my topcoat brush and last until I take them off without chipping.
Pictures don't do Hologram Diamond justice. This is the best glitter gel polish I have found and I am in love with it. Two coats are perfect. So happy with this product.
Best brand of gel out there...I love LeChat!
Have been having my nails done with acrylic for years...talking the 70's here! This, by far, IMO is the best gel brand currently on the market; going into three weeks now, great coverage, no chipping
Marizabel A. Martin
Outstanding color and formulation.
Love the quality of this polish and watching for the color changes is very addicting. I’m looking forward to purchasing other colors.
I love these temperature color-changing polishes. I have at least 10 of LeChat Mood Gel and love all of them. They wear well but are also easy to remove.
LeChat Nail Care Products228 Linus Pauling Dr.
Hercules, California 94547
Tel: (510) 741-9998
Fax: (510) 741-1628
LeChat Showroom & Sales Office1304 West Commonwealth Ave.
Fullerton, CA 92833
Tel: (741) 477-1980
Fax: (741) 477-1975